The Fabric’s co-creation process is unique as it focuses on the two most important parts of a start-up: the market and the founding team. With the help of The Fabric advisors and staff, Rajan Raghavan and Prabakar Sundarrajan, co-founders of The Fabric, have identified the white space and found the entrepreneurs for every co-created company. This is the co-creation of Appcito.
Appcito Story – The Initiation of a Front End System
The first step of the co-creation process is the identification of white space in the cloud and IoT infrastructure market. The major trend in the market in 2013 was that applications were moving onto the cloud. With applications, DevOps and base-level load balancing were becoming available on the cloud as well. With this, Rajan Raghavan and Prabakar Sundarrajan wanted to explore the idea of an application-level front end system. This was their high-level thesis. It was broad enough that a company would have the opportunity to grow but specific enough to allow for innovation.
The second step of the formation process is the search for entrepreneurs with enough expertise and interest to help build the company. They met with Alak Deb, a very experienced entrepreneur, who was developing an application and would have lots of good insight on the matter. After pitching their thesis, Alak had so much input he joined them. At the same time, Kamal Anand was introduced to The Fabric through March Capital as an eager entrepreneur and expert in the space. Alak and Kamal teamed up and moved further along in the ideation process. Lastly Siva Mandalam joined the team due to his strong security background at F5 Networks, a leading company in the load balancing space, and past connection with Rajan and Prabakar. They worked together to explore questions as to what the needs in the cloud application front-end space were and how to create a cloud delivered solution to meet them.
Now that the white space was identified and the entrepreneurs were found, the co-creation process moved forward. Alak, Kamal, and Siva were brought on as co-founders with The Fabric and began to solidify the solution that would fit into the white space identified. With the help and support from The Fabric Alak, Kamal, and Siva initiated the formation of their company; thus Appcito was born.